http://joshlauritch.tumblr.com/post/417 ... qus_thread
And I would tend to agree that we should tell consumers what they want. Not that any music directors should play "God" really but that we should share a good song when it comes around. A good song is a good song.
And I don't think just getting research from listeners on what songs they like or don't like is "understanding your listener" anyway. Really, it's just getting their opinions on a few tunes. Understanding your listener is about understanding everything else outside their listening habits: where are your listeners, what are they encountering in their community, what needs do they face and what needs do they see in the people around them? What are their churches doing in the community? What are they learning about being Jesus to the world?
The question should become, what music will inspire people to go to those hard places and be risk takers? Rather than taking on what songs are testing well, yes, I do think we need to give the consumers something they don't know they need: a song that will push them outside their comfort zone and not the same old players in the Christian radio world (I'll refrain from inserting standard artists names here).