Columbus, GA joins news-talk simulcast trend

[rburkard]

WRCG-AM in Columbus, GA began an FM simulcast of its programming this week, using an obscure translator slot on the dial to do it.

Read details Friday in The Blog of Columbus: http://columbusga.blogspot.com .

[junebug]

You can do that where the main population's pretty concentrated. If a market has a lot of suburbs or just sprawls over a large area, a translator won't cut it. But in a place like Columbus, a translator, if it's high enough, will do the trick. Not a bad move.