Since 2008 - the inception of businesses using social media - I have had the privilege of serving in an executive leadership role; guiding hundreds of successful brand transformations -resulting in online audience and revenue growth.

And as we head into 2020, I am excited to announce I'm leaving the corporate world and returning to the social space as an advisor to brands - offering an affordable way for everyone to finally put a solid strategy in play with proven, winning tactics to create real impact for our stations, our advertising partners and the bottom line.

Here's why:

The audience is distracted.

And we're so strapped for resources, it's becoming near impossible to fully embrace and capitalize off social media. The time we spend on social isn't always effective and efficient for the fans who interact (or want to interact) with us in order to resonate.

Finding creative ways to drive business growth with social media isn't always easy. But when we're paying attention - studying audience signals - and willing to be nimble - constantly refining our approach - creating impact on ratings and revenue can happen. Twitter ...

Since 2012, Jacobs Media has been asking the radio audience if they were likelier to listen more if a radio station interacted with them socially. The early results were predictable. Boomers didn't seem to care, Gen X'ers cared a bit, but it was Millennials and Gen ...

Facebook is now testing hiding "likes" in 7 countries. While they will show mutual friends who’ve "liked" a post, the total "likes" number has been removed. This week, Fred Jacobs, President Jacobs Media, addressed the benefits of hiding "likes," and steps to real ...

Twitter has rolled out a new test feature here in the U.S., along with Japan and Canada, allowing us to hide tweet replies we find irrelevant, abusive or incoherent. By clicking on the right hand menu of a comment to our tweet, you'll see options. Tap "Hide Reply" ...

Content needs to reflect what matters to the audience in order to sustain an active fan base. One way we help show the audience our relevancy; how well we fit into their lives, is by paying attention to the type of social media content they say they want flowing ...

To create meaningful impact in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - ...

A new study from global media agency Wavemaker in partnership with BuzzFeed titled "Flipping the Switch on Brand Loyalty" shows brand loyalty no longer means exclusivity. As Wavemaker noted, "Gone are the days of touting product attributes." Today's brand voice needs ...

When it comes to paid posts in the social space - people literally don't care if content is organic or sponsored - what they want is discovery; selling a feeling - helping the audience imagine the look and feel of the product in their lives. But all too often paid ...

"Thank you for the inspiration and education" is how many summed up Conclave 44; radio's storied Learning Conference that played out in Minneapolis last week. It's not easy to capture the amazing vibe of what it was like to be present this year at Conclave - Conclave ...